Internet marketing is getting more and more challenging as you try to stay in line with search engines – namely Google as it currentl has some 200 million searches a day and at the same time making sure you can get your call to action from the prospect or website vsistor to make a sale or capture a lead.
One of the best internet marketer’s around today is Mike Filsaime. I spent as much time with mike in Las vegas making sure I had the expertise upto scratch with the latest trends with internet marketing from the minute the searcher landed on a website page to final sale.
I want to talk about landing pages or squeeze pages which is typically a page designed to simply capture personal details such as email and name. the idea of internet marketing is to build a list. With a list you have the opportunity to build a relationship over a course of time. The idea is to build value and trust and then prospects or members of your list will be more inclined to buy of you when you send them a link for a future sale.
Heres a few tips around landing page design and layout for optimal results
1. You need to build your landing page with Google in mind therefore it must show the following:
- If selling products; clear terms of service, earnings disclaimers, contact info and privacy policies
- You need to show as many pictures of your company, staff, team or yourself, if you are a one man band
- Be careful with the word ‘free’ – especially if using adwords to drive traffic, it will reduce your quality score
For a more detailed explanation of exactly what google wants get my free report by subsrcibing to my newsletter.
Other components of a lgood landing page you need to consider:
- You need to have a strong compelling headline, ofetn in a bold font with a red color to really grab attention. The headline must be emotional not logical. Humans use emotion first then logic and this should be the baisis of all your sales copy throughout your landing page.
