Use the top 8 emotional needs that we all need to get concrete conversions
There are 8 pre programmed human desires and we can read and see about these in many ways I’m going to list these for you now:
The top 8 things that you need to tap into to make compelling copy that makes people need to take action an get a call to action:
1. Survival, & enjoyment of life and life extension
2. Enjoyment of food and drink
3. Freedom of fear and pain
4. sexual companionship
5. Comfortable living conditions
6. Superiority – keeping up with the neighbours
7. Care and protection of loved ones
8. Social approval
heres a formula:
Tension – Desire - Action to satisfy desire
or Problem – Need - Action to find solution
You can think of it in different ways but there has to be the emotional trigger to create an action.
Appeal to the elite 8 an you can provide compelling reason for action
